Odd future the of tape vol 2 cover tv#
In fact not only have they appeared on such tv shows as Late Night With Jimmy Fallon but they also have their own tv show on Adult Swim.īut acting like their ability to get attention without tv or radio, even if it were true and they weren't doing interviews on everything from Shade 45 to Hot 97 to BBC Radio, is to forget that kids today have this nutty invention called the Interweb or a "series of tubes." They do lots of things at the same time, like surfing the web on their mobile phones while watching tv, something grownups call "multitasking." Is it really all that amazing that a group of young people who got well known using the web got even more well known using the web? But suggesting that it's somehow amazing or baffling that they've built a large fanbase, sold a lot of music and merch and are very well-known is to ignore the wide range of media coverage they do get. Smith mentions in passing that Odd Future projects don't get much radio play and many writers point out that they don't get heavy video rotation on television. Appearing on a wide range of magazines covers also helped. Of course, Tyler, the Creator's Goblin was supported by advertising in such forms as blog ads, billboards and stickers. He stated that startups shouldn't waste any time or money on marketing and then produced a long list of activities they should do instead of marketing which were mostly forms of marketing. Saying such activities are not alternative approaches to marketing, rather than something other than marketing as Clancy claims, is to make the same mistake as did noted VC Fred Wilson.
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They've also made strong use of social media, including Tumblr and Twitter, yet Smith's BBC piece mentions the web only as a channel for giving away free music.
Right? So it's not like a push."Ĭlancy is very focused on the art of "building the pull" rather than the "push," for example, making content freely available online as Odd Future did before the industry found them rather than spending lots of money on advertising. So when you have kids that are completely themselves, you don't necessarily market because you just take who they are and expose it. It's exposing it at the right place at the right time. The music Odd Future has given away can be considered a form of marketing so it's interesting that co-manager Christian Clancy appears in the video feature stating: It was also picked up by Leigh Beadon who took it at face value for a Techdirt "Case Study." Nevertheless, this inaccuracy was quickly parroted by a variety of media outlets. So, yes, they've given away a lot of music but they've also already sold more music than the majority of musicians in the world ever sell. One can also find the recently released OF Tape Vol. 5 last year on the Billboard 200, something one can't do by giving it all away for free. On Amazon, one can find Tyler, the Creator's album Goblin which debuted at no. 5 on the Billboard 200Ī quick search for Odd Future on iTunes reveals lots of digital music for sale. Tyler, the Creator's Goblin Debuts at No.
However, he doesn't quote anyone saying they've never sold records and he didn't do any fact-checking because that simply isn't true. That's a lot so you can see why Stephen Smith finds it believable that they've hardly sold any records but are making their money from merchandise. A lot of things are said by members of the OFWGKTA collective in the Odd Future feature, some of which may or may not be true, but it is claimed that t-shirts were selling for as much as 100 pounds, currently a little over $158. His first four solo albums, namely Goblin (2011), Wolf (2013), Cherry Bomb (2015), and Flower Boy (2017), debuted within the Top Five of the Billboard. As a solo artist, Tyler's output has gleefully swung from purposefully distasteful and crude to charming and sophisticated, sometimes blurring the distinction between the extremes. 2 (2012), and Frank Ocean's Grammy-winning Channel Orange (2012), have been made with Tyler's deep involvement. A high percentage of these recordings, including Earl Sweatshirt's Earl (2010), Odd Future's The OF Tape, Vol. The rapper and producer surfaced as a founding member of Odd Future, an outlandish alternative rap crew that gradually permeated the mainstream as it begat a multitude of related projects. One of the more fascinating artistic evolutions since the late 2000s has been that of Tyler, The Creator.
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